I Spent $6,000 and Have 200 Books To Give
Alex Hormozi created a Guinness World Record and did $105.56 Million of sales at his third book launch.
$6000 out of that $105.56 million were mine.
The one thing that is giving me and my team an edge at work is the AI model that came along with this purchase. It goes through all of Hormozi’s strategies and gives prescriptive advice on where to cut the fluff, focus on value, and apply proven playbooks.
Just last week, I used it to refine a set of outreach emails to CXOs. The edits were simple — sharper words, tighter structure, clearer asks. The result? Response rates ticked up. That’s ROI I can measure.
I Am Ready To Spend Money To Get Unfair Advantages
When I invest in myself and my team, I don’t just look at the price tag. I look at the time it saves and the mistakes it prevents.
Think about it. What separates a fresher from someone with 10 years of experience? Or with someone with 20? It’s not just age; it’s mistakes. The 20 year old pro has already stumbled, learned, and refined. If I hire them, I’m paying for all those lessons so I don’t have to repeat them at my cost.
That’s how I see education too. Every book, course, mentor, or playbook is a chance to stand on the shoulders of people who’ve already done the hard work, and failed enough times to know what actually works.
I’d rather spend to learn from their scars than waste years earning the same ones myself.
200 Books Worth $500 To Give Away
I am a big fan of Alex because he walks the talk. He’s built businesses, made the mistakes, and shares what actually works. No fluff. Just practical lessons tested in the real world.
And here’s the kicker - most of what he teaches is already free on his podcast, YouTube and the website. The quality is ridiculous. Honestly, it is better than most paid courses out there. Take this 3 hour YouTube session where he takes live calls from owners (B2B and B2C) and solves their bottlenecks in real time. It’s insane!
So when he sells something, what do people like me do? We buy. Not because we need convincing, but because years of goodwill and trust makes it a no brainer.
As part of my $6000 purchase, I got 200 copies of his latest book - $100M Money Models: How To Make Money.
I’ve kept 25 for my team. The rest are up for grabs.
If you’d like one, reply to this email with a couple of lines on why. I’ll send you a code to have it shipped to your address. This is about $500 worth of books that I am giving away for free.
Hormozi’s 20 Lessons From a $100M Weekend
Here is Alex after the record breaking launch:
1. Big goals & making history motivate a team more than financial incentives.
2. It takes big talent to make big goals happen. This was 100% a team win.
3. Never underestimate what you can accomplish if you expand your time horizon. You often have the right sized goal, just not the right length timeline.
4. Everything going “to plan” requires less luck the more time you have to plan for contingencies.
5. If you want to remove nervousness, practice so much you get bored of doing it. When you’re sick of doing something is when you're ready to win by default.
6. Winning happens in the margins. It’s not 1 decision. It’s 1000 small decisions coming together.
7. Whenever you do something remarkable, expect people to remark. This is a fixed cost of remarkability.
8. In the long run, the only thing that matters is “is the thing great” - if so - nothing else matters.
9. Stories are more valuable than what it costs you to make them. They are the greatest arbitrage.
10. Calling your shot is low cost high return. And makes you work much harder to make it come true. But if you’re gonna call it, you better make it come true. Leave no doubt.
11. Never create your expectations from averages. Set them from behaviors and probabilities. The rest is mostly mythology and lore.
12. No one is going to think big for you. Its one of the few things you just have to do for yourself.
13. Big bets in less trodden opportunities are often worth making because the downside isn't nearly as bad as the upside is good.
14. Goodwill is just “how many good things did people have happen as a result of your influence without compensation.” If you want more goodwill, make more good things happen for other people.
15. Always bet on you. And betting on you means risking money that you’ll only get back if you figure stuff out that you don't yet know how to do.
16. Culture + Brand >
17. You will be criticized for going big, going small or not at all, so you might as well make it count. You’re gonna die either way. Might as well have an epic story. Come back with your shield or on it.
18. Do so much work it would be unreasonable that you don’t succeed. Outwork your self doubt.
19. The people who are in your corner will show up for you if you've shown up for them.
20. There’s nothing more valuable in this world than a spouse who believes in you more than you do.
Useful Idea To Build Unfair Advantages
$6,000 may sound like a lot. But zoomed out, it’s a small price to compress decades of trial-and-error into days of usable frameworks. The real ROI isn’t just the playbooks — it’s the time saved, the speed gained, and the edge my team and I are already seeing.
The next time you are making a purchase, don’t just think about the thing you are buying; think about the time you are buying. That’s how you get an edge.
👋 I’m Harsh. I build businesses with people I like and share useful ideas to build unfair advantages.
Here’s where I spend most of my time:
iDeals Virtual Data Rooms – helping IB, PE & Corp Dev close deals faster
M&A Community – where dealmakers connect, learn and grow
Happy Ratio – loaded wraps that make healthy eating delicious
Marcellus Investment Managers – compounding wealth the right way
Zero1 by Zerodha – a curated network of high quality storytellers that build what this generation needs and not what it needs to be sold.
Harsh Batra (Connect with me on LinkedIn)